Learn digital marketing trends for 2021 that will help your business not just survive, but thrive in this age of innovation.
1. Artificial Intelligence
Artificial intelligence technologies are used to make automated decisions based on data collection, data analysis, and additional observations of audiences or economic trends that may impact marketing efforts. AI is often used in marketing endeavors where speed is essential.
Artificial intelligence will soon be the driving force behind many services such as:
Chatbots will continue to be an important part of digital marketing in 2021. This AI-based technology uses instant messaging to chat in real-time, day or night, with your customers or site visitors.
Benefits of Chatbots
Most Popular Chatbots
Video internet marketing is a versatile and engaging content format that not only provides a real-life picture of what is going on; it’s also easy to share across multiple platforms. Consumers like it because it’s simple to digest, entertaining and appealing. Video is also very accessible to anyone with internet access, both to watch and to produce.
Benefits of Video Marketing
Video is not only fun, it’s also one of the best ways to get up close to your audience and provide a real glimpse of what you and your business or clients are doing. The key here is to think beyond profit and product — show them something about your philosophy, share some information on an interesting event, or offer some valuable details. The more your audience knows about your positive practices, the more likely they are to stick around. Competent entrepreneurs are already using video content to gain traffic to their pages.
4. Social Messaging Apps
If you think social messaging apps are just for sending emojis to friends, take a look at these numbers:
These statistics show the popularity of social messaging apps, and since people are spending more time messaging each other, it makes sense to market your company’s products and services where your potential customers are hanging out.
Social messaging apps can be very useful in sending messages to customers directly, as they allow personalization and add value to the user experience. In addition, people expect businesses to have a presence on messaging apps because it’s a direct and easy way to interact with them.
Reasons for your brand should use messaging apps:
5. All-In on Google Listings and Local SEO
If you own a small business, register and verify your local listing and keep current on various search platforms. That’s because for B2C businesses that draw customers primarily on a local level (think dentist office or car dealership), the Google My Business listing provides valuable information about your hours (many of which are in constant flux due to COVID-19), services, and geographical location. It’s one of the key factors in search and business owners are often blown away to discover how many directories are out there.
6. Interactive Content
Interactive content doesn’t just promote more engagement, it also improves the user’s enjoyment.
Interactive content like quizzes, open-ended questions, surveys, contests, giveaways, polls, calculator widgets, etc., can do wonders for your brand. At the very least, they increase the length of time users engage with you, which helps your standing in algorithm-based searches and feeds. But more importantly, people want to be engaged, so interactive content almost always improves your user experience.