Case Study | ServiceMaster Savannah

Case Study | ServiceMaster Savannah

Overview

ServiceMaster Savannah is one of the franchise of ServiceMaster Restore in Savannah, Georgia. They offer water damage, fire damage restoration, mold remediation and cleaning services.

Digital Marketing Concepts has been working with ServiceMaster Savannah since October 2017. Property damage restoration is a competitive niche and it is challenging to deploy a targeted campaign. Nevertheless, with our experience, skills, knowledge, tools and resources we have keep ServiceMaster Savannah’s phone ringing with potential customers.

The Challenge

Outdated Website

Website design is outdated, lack of content, toxic backlinks and non responsive in mobile.

Inadequate Marketing

Property restoration is a competitive niche. ServiceMaster Savannah needed to enhance branding, authority and trust to compete with other restoration company.  ServiceMaster Savannah, then, had no Search Engine (SEO) presence or any active advertising program that could help them generate leads for the business. As a result, they were unable to grow their business and compete with the other local players.

Solution

Design Enhancement

To improve the site’s design, layout, usability and user experience we did the following:

  • Appealing and responsive Layout
  • Easy and understandable navigation
  • Faster loading time
  • Functional contact form
  • Highlight phone number
  • Mobile responsive
  • SEO friendly

Local Exposure

The business goal is to get the ServiceMaster Savannah found on keyword target SERPs. We enhance On Page SEO and sitemaps.  Get the business listed in major 100 local listing including Google MyBusiness. Generate backlinks to increase domain authority. 

Content Management

  • Enhance branding
  • Present business profile and credibility
  • Implement (EAT) Expertise, Authoritativeness, Trustworthiness content
  • Geotargeting through content writing
servicemastersavannah portfolio

Results

Combine Calls and Entries of Potential Customers per month
1 +
Keywords on Page 1
0 +

water damage in savannah
fire damage repair savannah ga
mold removal in savannah
mold removal in Pooler GA

Impressions in Search Engines
20000 +

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