Case Study | Fabri-Tech Screens
Overview
Fabri-Tech Screens is a family-owned and locally operated outdoor living contractor based in Fort Myers, Florida. Starting with just one truck and a small office, the company has grown to become a trusted provider of services such as pool cage screens, lanai screens, pool safety fences, sunroom construction, pergolas, porches, railings, and other outdoor structures.
The Challenge
Daniel Mitchell, the owner, sought to expand Fabri-Tech Screens’ business opportunities by leveraging internet marketing to generate more website traffic, phone calls, and email inquiries. The competitive landscape in Southwest Florida requires a comprehensive digital strategy to enhance online visibility and attract new customers.
Goals:
- Increase website traffic and online inquiries.
- Improve local search engine rankings.
- Enhance brand awareness and engagement on social media.
- Build and maintain a positive online reputation.
- Generate more leads and business opportunities through internet marketing.
Solution
Website Design and Development
- Modern Design: Developed a visually appealing, user-friendly website that showcases Fabri-Tech Screens' services and portfolio. Ensured the design reflects the company's expertise and professionalism.
- Responsive Design: Created a mobile-friendly website to provide an optimal viewing experience across all devices, enhancing accessibility for potential customers.
- Conversion Optimization: Implemented clear calls-to-action, contact forms, and an easy-to-navigate structure to drive conversions and make it easy for visitors to request quotes or schedule consultations.
Social Media Marketing
- Platform Selection: Focused on Facebook, Instagram, and Pinterest to reach a broader audience and showcase visual content.
- Content Strategy: Shared project photos, customer testimonials, tips, and promotional offers. Engaged with followers through comments, direct messages, and interactive posts.
- Paid Advertising: Ran targeted Facebook and Instagram ads to promote specific services, special offers, and seasonal promotions.
Reputation Management
- Review Generation: Encouraged satisfied customers to leave positive reviews on Google, Yelp, and other review platforms. Provided easy links for customers to submit their feedback.
- Review Monitoring: Regularly monitored and responded to reviews to maintain a positive online reputation and address any customer concerns promptly.
Local SEO (Search Engine Optimization)
- Keyword Research: Identified relevant keywords such as “pool cage screens Fort Myers,” “lanai screens Southwest Florida,” and “sunroom construction Fort Myers” to target potential customers.
- On-Page SEO: Optimized website content, meta tags, headers, and images with target keywords. Created service-specific landing pages to improve search visibility.
- Google My Business Optimization: Claimed and optimized Fabri-Tech Screens’ Google My Business listing. Ensured accurate and up-to-date information, added high-quality photos, and encouraged customers to leave reviews.
- Local Citations: Built and updated local business listings across various online directories to enhance local search visibility and consistency.
Internet Marketing Strategies
- Content Marketing: Published blog posts and articles on topics related to outdoor living, maintenance tips, and project showcases to drive organic traffic and establish Fabri-Tech Screens as an industry authority.
- Pay-Per-Click (PPC) Advertising: Launched Google Ads campaigns targeting high-intent keywords to drive immediate traffic and leads. Used retargeting ads to re-engage visitors who had previously visited the website but did not convert.
Results
Website Entries Per Month
1
+
Calls Per Month
0
+
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