Case Study | Guardian Hurricane Protection


Guardian Hurricane Protection has been providing homeowners and businesses the highest quality of sales and installation of window replacement, entry doors, sliding doors, french doors and hurricane shutters in Lee, Collier and Charlotte Counties for over 30 years.

They had their first website in 2012 but no potential customers coming from their website. In 2017, Digital Marketing Concepts collaborated with Guardian Hurricane Protection. They needed help to target ideal customers in area and work out online marketing.

Old Website Design Case Studies

The Challenge

Outdated Website

Website design is outdated, lack of content, and non responsive in mobile. It doesn’t highlight their primary products and services.

Inadequate Marketing

Marketing, which is the heart of ServiceMaster Upstate’s current business success, was a neglected opportunity for them. We needed to build every aspect of their online marketing from the ground up. ServiceMaster Upstate, then, had no Search Engine (SEO) presence, Social Media Engagements, or any active advertising program that could help them generate leads for the business. As a result, they were unable to grow their business and compete with the other local players.


Information Architecture

We consolidated the pages to make the site’s navigation easier and cleaner by including primary, secondary and tertiary navigation menus and to improve Information architecture. We worked hand-in-hand with the client to plan, structure, and assemble the site to set standards and specifications for our conceptual model. This cooperation was necessary to produce a cohesive, coherent, and consistent experience for the website users.

Interface Design

To improve the site’s design, layout, usability and user experience we did the following:

Content Management

On-Site SEO

Effective SEO starts with keyword research. We combine a deep understanding of our clients’ business with premium SEMRUSH tool and thorough analysis to plot customer demand on a semantic “map.” Our efforts in keyword research and analysis give an advantage when it comes to ranking and effectivity. We make sure we follow the standard guidelines for title tags, meta descriptions, target keywords, header tags, internal page linking, image alt text, and sitemaps.

Social Media Marketing

We create posts that engage users, bringing shares and new connections. We did writing, publishing, and analyzing social media posts and campaigns.


We are certified google partner agency. We used our advantage and experience in order to lessen the cost of PPC and generated more leads.

Local Exposure

Get the business listed in major 100 local listing with updated information such as business name, address, phone number, business hours, social media accounts, list of services and products.



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Combine Calls and Entries of Potential Customers per month
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Keywords on Page 1

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