Case Study | Guardian Hurricane Protection


For more than three decades, Guardian Hurricane Protection has provided homeowners and businesses in Lee, Collier, and Charlotte Counties with the highest quality window replacement, entry doors, sliding doors, french doors, and hurricane shutters sales and installation.

They launched their initial website in 2012, but received no inquiries from potential clients as a result of it. In 2017, Digital Marketing Concepts worked with Guardian Hurricane Protection to promote their products. They required assistance in identifying suitable customers in the area and developing an internet marketing strategy.

Old Website Design Case Studies

The Challenge

Outdated Website

Website design is outdated, lack of content, and non responsive in mobile. It doesn’t highlight their primary products and services.

Inadequate Marketing

Marketing, which is at the heart of Guardian Hurricane Protection‘s present financial success, was previously overlooked as a potential possibility for the company. We had to start from the ground up and create every component of their web marketing strategy. Guardian Hurricane Protection did not have a search engine optimization (SEO) presence, no social media engagements, and no active advertising program at the time, which could have assisted them in generating leads for the company. As a result, they were unable to expand their business and compete with the other local players on an equal footing.


Information Architecture

Using major, secondary, and tertiary navigation menus, we were able to make the site navigation easier and cleaner while also improving the information architecture of the site. We worked side by side with the client to organize, structure, and build the site in order to establish standards and specifications for our conceptual model, which we presented to them. This collaboration was required in order to provide website visitors with a unified, coherent, and consistent experience.

Designing User Interfaces

We made the following changes to the site’s design, layout, usability, and overall user experience in order to improve it:

Content Management

On-Site SEO

The investigation of keywords is the first step in effective SEO. Customer demand is plotted on a semantic “map” by combining a detailed grasp of our clients’ businesses with a premium SEMRUSH tool and extensive analysis. When it comes to ranking and effectiveness, our efforts in keyword research and analysis provide us a competitive advantage. We make certain that we adhere to the standard requirements for title tags, meta descriptions, target keywords, header tags, internal page linking, picture alt text, and sitemaps, amongst other aspects of web design.

Social Media Marketing

We develop content that elicit responses from users, resulting in more shares and new connections. Writing, posting, and analyzing social media articles and campaigns were some of our responsibilities.


We are a Google Partner Agency that has been certified. We took advantage of our edge and experience in order to lower the cost of PPC while increasing the number of leads.

Exposure on Local Level

Obtain a listing for your company in one of the top 100 local directories with up-to-date information such as your company’s name, address, phone number, business hours, social media profiles, and a list of services and goods.


Combine Calls and Entries of Potential Customers per month
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Keywords on Page 1
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