Case Study | Guardian Hurricane Protection
For more than three decades, Guardian Hurricane Protection has provided homeowners and businesses in Lee, Collier, and Charlotte Counties with the highest quality window replacement, entry doors, sliding doors, french doors, and hurricane shutters sales and installation.
They launched their initial website in 2012, but received no inquiries from potential clients as a result of it. In 2017, Digital Marketing Concepts worked with Guardian Hurricane Protection to promote their products. They required assistance in identifying suitable customers in the area and developing an internet marketing strategy.
Website design is outdated, lack of content, and non responsive in mobile. It doesn’t highlight their primary products and services.
Marketing, which is at the heart of Guardian Hurricane Protection‘s present financial success, was previously overlooked as a potential possibility for the company. We had to start from the ground up and create every component of their web marketing strategy. Guardian Hurricane Protection did not have a search engine optimization (SEO) presence, no social media engagements, and no active advertising program at the time, which could have assisted them in generating leads for the company. As a result, they were unable to expand their business and compete with the other local players on an equal footing.
Designing User Interfaces
The investigation of keywords is the first step in effective SEO. Customer demand is plotted on a semantic “map” by combining a detailed grasp of our clients’ businesses with a premium SEMRUSH tool and extensive analysis. When it comes to ranking and effectiveness, our efforts in keyword research and analysis provide us a competitive advantage. We make certain that we adhere to the standard requirements for title tags, meta descriptions, target keywords, header tags, internal page linking, picture alt text, and sitemaps, amongst other aspects of web design.
Social Media Marketing
Exposure on Local Level
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