Case Study | iSmile
Overview
Gables iSmile is a premier cosmetic dentistry clinic located in Coral Gables, Miami, Fort Lauderdale, and West Palm Beach, Florida. It offers services such as smile design and makeovers, dental veneers, dental implants, dentures, and other dental procedures. The clinic is led by Dr. Kamran Kiani and a team of six other dentists and managed by Cindy Gonzales.
According to floridahealth.gov, there are over 12,000 dentists in Florida. Getting found online and targeting your ideal customers is a huge challenge for a newly opened dental office.
The Challenge
Launching a new website in 2022 for Gables iSmile presented a significant challenge. Florida is a highly competitive market with over 12,000 dentists. The primary objective was establishing a strong online presence, driving traffic to the new website, and generating patient leads amidst intense competition.
Goals:
- Increase organic website traffic.
- Improve online visibility and search engine rankings.
- Generate patient leads through the website.
- Establish Gables iSmile as a leader in smile design and makeovers.
Solution
Website Design and Development
- Modern Design: Developed a visually appealing, user-friendly website with a modern design aesthetic that reflects the high-quality services offered by Gables iSmile.
- Responsive Design: Ensured the website was fully responsive, providing an optimal viewing experience across all devices, including desktops, tablets, and smartphones.
- Optimized Performance: Implemented best practices for website performance, including fast loading times, image optimization, and efficient coding standards.
- User Experience (UX): Designed intuitive navigation and clear calls-to-action to enhance user experience and guide visitors toward booking appointments.
Social Media Marketing
- Platform Selection: Focused on Instagram, Facebook, and YouTube to reach a broader audience.
- Content Strategy: Shared before-and-after photos, patient testimonials, dental tips, and promotional offers. Engaged with followers through comments, direct messages, and interactive posts.
- Paid Advertising: Ran targeted Facebook and Instagram ads to promote specific services and special offers.
Pay-Per-Click (PPC) Advertising
- Google Ads: Launched search ads targeting high-intent keywords such as “smile makeover Miami” and “cosmetic dentist Coral Gables.” Implemented geo-targeting to focus on the service areas.
- Retargeting Campaigns: Used retargeting ads to reach visitors who had previously visited the website but did not book an appointment.
Search Engine Optimization (SEO)
- Keyword Research: Identified high-traffic and low-competition keywords related to cosmetic dentistry, smile makeovers, and specific services offered by Gables iSmile.
- On-Page SEO: Optimized website content with target keywords, meta tags, headers, and image alt texts. Created high-quality, informative content about smile makeovers, dental veneers, teeth whitening, and other services.
- Technical SEO: Ensured the website was mobile-friendly, had fast loading times, and a secure (HTTPS) connection.
- Local SEO: Optimized Google My Business listing, created location-specific pages, and built local citations to improve visibility in local search results.
- Local Listing: Get the business listed in over 100 local listings to have a uniform business name, website address, phone number, and address.
Content Marketing
- Blog Posts: Published regular blog posts on topics related to dental health, cosmetic dentistry trends, and patient success stories to drive organic traffic.
- Geo Target Landing Page: Write and publish a landing page for specific high-intent keywords.
Online Reviews and Reputation Management
- Review Generation: Encouraged satisfied patients to leave positive reviews on Google, Yelp, and other review platforms.
- Review Monitoring: Regularly monitored and responded to reviews to maintain a positive online reputation.
Results
cosmetic smile makeover gables
cosmetic dentists coral gables
veneers Miami
gables dental fillings
gables smile makeoever
Free Website Audit
"*" indicates required fields