Case Study | ProFloors & Cabinets


ProFloors & Cabinets is a locally owned and operated full service residential and commercial flooring and cabinet provider. They deliver premium customer service and high quality products including American made flooring and cabinets to Southwest Florida. They supply and install every kind of flooring, provide remodeling, flooring removal and cabinets for baths and kitchens.

ProFloors & Cabinets was part of a flooring cooperative of more than 500 independent retailers. They decided to do things on their own and approached Digital Marketing Concepts to collaborate on digital marketing. The company new website and build their own brand.

2018 ProFloors and Cabinet

The Challenge

ProFloors & Cabinets wants to build their branding and marketing from scratch. They need to build up their reputation and target potential customers in Southwest Florida.


Information Architecture

Digital Marketing Concepts project manager study ProFloors & Cabinets’ product category and organized. We consolidated the products to make the site’s navigation easier and cleaner by its category and brand for better information architecture. We worked hand-in-hand with the client to plan, structure, and assemble the site to set standards and specifications for our conceptual model. This cooperation was necessary to produce a cohesive, coherent, and consistent experience for the website users.

Interface Design

To improve the site’s design, layout, usability and user experience we did the following:

On-Site SEO

ProFloors & Cabinets now enjoys a scalable technical framework that helps their content get discovered, crawled, indexed, and ranked at a much faster rate. This includes custom post types; dynamic XML sitemaps; crawl rate optimization; clean URL structures; and dynamic schema markup.

Link Building

Link building outreach is a core part of our broader SEO strategy for ProFloors & Cabinets. Today, a variety of link building efforts have achieved a snowball effect in which  ProFloors & Cabinets is naturally earning links from the content we’ve created, as well as other earned links.

Social Media Marketing

Increase Brand Awareness Through Social Media

As a rapidly growing business, ProFloors & Cabinets lacked brand awareness in many of its new markets, which hindered their ability to attract new customers. We create posts that engage users, bringing shares and new connections. We did writing, publishing, and analyzing social media posts and campaigns.

Local Exposure

Get the business listed in major 100 local listing with updated information such as business name, address, phone number, business hours, social media accounts, list of services and products.
ProFloors & Cabinets Showcase


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Combine Calls and Entries of Potential Customers per month
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Increased in Traffic