Case Study | ProFloors & Cabinets
ProFloors & Cabinets is a locally owned and operated full service residential and commercial flooring and cabinet provider. They deliver premium customer service and high quality products including American made flooring and cabinets to Southwest Florida. They supply and install every kind of flooring, provide remodeling, flooring removal and cabinets for baths and kitchens.
ProFloors & Cabinets was part of a flooring cooperative of more than 500 independent retailers. They decided to do things on their own and approached Digital Marketing Concepts to collaborate on digital marketing. The company new website and build their own brand.
ProFloors & Cabinets wants to build their branding and marketing from scratch. They need to build up their reputation and target potential customers in Southwest Florida.
To improve the site’s design, layout, usability and user experience we did the following:
ProFloors & Cabinets now enjoys a scalable technical framework that helps their content get discovered, crawled, indexed, and ranked at a much faster rate. This includes custom post types; dynamic XML sitemaps; crawl rate optimization; clean URL structures; and dynamic schema markup.
Social Media Marketing
Increase Brand Awareness Through Social Media
As a rapidly growing business, ProFloors & Cabinets lacked brand awareness in many of its new markets, which hindered their ability to attract new customers. We create posts that engage users, bringing shares and new connections. We did writing, publishing, and analyzing social media posts and campaigns.