Case Study | ServiceMaster by Wright


ServiceMaster by Wright owned by Bob Wright is one of the franchise of ServiceMaster Restore in Southwest Florida. They offer water damagefire damage restorationmold remediation and cleaning services.

Digital Marketing Concepts has been working with ServiceMaster Update since January 2015. Property damage restoration is a competitive niche and it is challenging to deploy a targeted campaign. Nevertheless, with our experience, skills, knowledge, tools and resources we have keep ServiceMaster by Wright’s phone ringing with potential customers.

The Challenge

Outdated Website

Website design is outdated, lack of content, toxic backlinks and non responsive in mobile.

Inadequate Marketing

Property restoration is a competitive niche. ServiceMaster by Wright needed to enhance branding, authority and trust to compete with other restoration company.  ServiceMaster by Wright, then, had no Search Engine (SEO) presence, Social Media Engagements, or any active advertising program that could help them generate leads for the business. As a result, they were unable to grow their business and compete with the other local players.


Design Enhancement

To improve the site’s design, layout, usability and user experience we did the following:

Local Exposure

The business goal is to get the ServiceMaster by Wright found on keyword target SERPs. We enhance On Page SEO and sitemaps. Build up social media presence through creating and maintaining social media accounts. Get the business listed in major 100 local listing including Google MyBusiness. Generate backlinks to increase domain authority.

Content Management

ServiceMaster by Wright


1 +
Combine Calls and Entries of Potential Customers per month
0 +
Keywords on Page 1

content cleaning cape coral fl
sewage backup cleaning bonita springs fl
fire restoration cape coral
commercial water removal fort myers fl
water damage fort myers

200000 +
Impressions from Social Media and Google Search