Case Study | ServiceMaster of the Upstate


ServiceMaster of the Upstate is one of the franchises of ServiceMaster Restore in South Carolina. They offer restoration services, such as water damagefire damagemold remediation, and flood damage. Cleaning services include carpet cleaninghardwood floor cleaninghoarder cleanupsewer backup cleanuptile and grout cleanup, and upholstery cleaning. They have 24/7 emergency vehicles are ready to respond to any property damage emergency in GreenvilleSaludaSpartanburgNewberry, and Laurens, South Carolina and surrounding areas.

Digital Marketing Concepts has been working with ServiceMaster Update since May 2019. Property damage restoration is a competitive niche, and it is challenging to deploy a targeted campaign. Nevertheless, with our experience, skills, knowledge, tools and resources, we have kept ServiceMaster Upstate’s phone ringing with potential customers.

Old Website Design Case Studies

The Challenge

Outdated Website

Old-fashioned Website The website design is old-fashioned, it lacks content, and it is non-responsive on mobile devices.

Inadequate Marketing

Marketers at ServiceMaster of the Upstate failed to capitalize on a chance that was presented to them. Marketing is at the heart of the company’s current financial success. We had to start from the ground up and create every component of their web marketing strategy. ServiceMaster Upstate did not have a search engine optimization (SEO) presence, no social media engagements, and no active advertising program at the time, which could have assisted them in generating leads for the company. As a result, they were unable to expand their business and compete with the other local players on an equal footing.


Design Enhancement

To improve the site’s design, layout, usability and user experience we did the following:

Content Management

Local Exposure

The business objective is to increase the visibility of ServiceMaster of the Upstate on search engine results pages (SERPs) for targeted keywords. We improve on-page SEO as well as sitemaps. Create and maintain social media accounts to establish a social media presence and increase brand awareness. Obtain a listing for your company in one of the top 100 local directories. Create backlinks to your website in order to boost your domain authority.


Combine Calls and Entries of Potential Customers per month
1 +
Keywords on Page 1

water damage restoration spartanburg
mold remediation spartanburg
water removal saluda
laurens flood damage
hoarder cleanup greenville

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