Case Study | Skin Secrets by Dr. Greta McLaren
Overview
Skin Secrets by Dr. Greta McLaren was a premier medical spa originally founded in Denver, Colorado. Dr. Greta McLaren, captivated by Cape Coral, Florida, made the firm decision to permanently relocate, selling her Denver practice to establish her medical spa in Southwest Florida. Skin Secrets offers an extensive array of services, including liposuction, fat transfer, non-invasive surgery, anti-aging procedures, and injectables.
The Challenge
Dr. McLaren needed to establish her new medical spa in a highly competitive market and attract Southwest Florida residents. The primary objective was to build a strong online presence, generate traffic to the new website, and drive patient inquiries through effective internet marketing and brand management.
Goals:
- Increase website traffic and online patient inquiries.
- Improve local search engine rankings.
- Enhance brand awareness and engagement on social media.
- Build and maintain a positive online reputation.
- Establish Skin Secrets as the go-to medical spa in Cape Coral and Southwest Florida.
Solution
Website Design and Development
- Modern Design: Developed a visually appealing, user-friendly website that highlights the services offered by Skin Secrets. The design reflects the clinic's professionalism and commitment to patient care.
- Responsive Design: Ensured the website was fully responsive, providing an optimal viewing experience across all devices, including desktops, tablets, and smartphones.
- Conversion Optimization: Implemented clear calls-to-action, easy navigation, and engaging content to drive conversions and make it easy for visitors to book appointments or consultations.
Reputation Management
- Review Generation: Encouraged satisfied patients to leave positive reviews on Google, Yelp, and other review platforms. Provided easy links for patients to submit their feedback.
- Review Monitoring: Regularly monitored and responded to reviews to maintain a positive online reputation and address any patient concerns promptly.
Internet Marketing Strategies
- Content Marketing: Published blog posts and articles on topics related to anti-aging, cosmetic procedures, and patient success stories to drive organic traffic and establish Skin Secrets as an authority in the medical spa industry.
- Pay-Per-Click (PPC) Advertising: Launched Google Ads campaigns targeting high-intent keywords to drive immediate traffic and leads. Used retargeting ads to re-engage visitors who had previously visited the website but did not convert.
Search Engine Optimization (SEO)
- Keyword Research: Identified high-traffic and low-competition keywords such as “medical spa Cape Coral,” “liposuction Cape Coral,” and “anti-aging procedures Southwest Florida.”
- On-Page SEO: Optimized website content, meta tags, headers, and images with targeted keywords. Created service-specific landing pages to improve search visibility.
- Google My Business Optimization: Claimed and optimized Skin Secrets’ Google My Business listing. Ensured accurate and up-to-date information, added high-quality photos, and encouraged customer reviews.
- Local Listing: Built and updated local business listings across various online directories to enhance local search visibility and consistency.
Social Media Marketing
- Platform Selection: Focused on Facebook, Instagram, Tiktok, Pinterest, and LinkedIn to reach a broader audience and showcase visual content.
- Content Strategy: Shared before-and-after photos, patient testimonials, educational posts about procedures, and promotional offers. Engaged with followers through comments, direct messages, and interactive posts.
- Paid Advertising: Ran targeted Facebook and Instagram ads to promote specific services, special offers, and seasonal promotions.
Results
Combine Leads of Emails and Request Direction
1
+
Calls Per Month
0
+
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