Case Study | Suncoast Furniture

Overview

Suncoast Furniture manufactures outdoor furniture for residential and commercial customers. It is handcrafted in the Fort Myers, Florida combining the finest materials available, the latest manufacturing techniques and skilled craftsmanship. They offer customize furniture for bulk orders. They have dealers all over USA.

They had their first website in 2000 but not much potential customers coming from their website. In October 2020, Suncoast Furniture found Digital Marketing Concepts in Google and contacted us for digital marketing projects. They needed to target commercial customers specifically restaurants, hotel and resorts managers and owner.

2019 Website of Suncoast Furniture

The Challenge

Outdated Website

Suncoast Furniture website last 2020 has poor navigation. The products category are hidden and not optimized.

Inadequate Marketing

Marketing is an investment that Suncoast Furniture was ready to make in earnest. They had no Search Engine (SEO) presence, Social Media Engagements, or any active advertising program that could help them generate leads for the business. As a result, they were unable to grow their business and compete with the other local players.

Solution

Information Architecture

Digital Marketing Concepts project manager study Suncoast Furniture product category and organize. We consolidated the products to make the site’s navigation easier and cleaner by its collection, type of furniture and fabrics for better information architecture. We integrate dealer locator where in you can easily find the nearest dealer in your area. We worked hand-in-hand with the client to plan, structure, and assemble the site to set standards and specifications for our conceptual model. This cooperation was necessary to produce a cohesive, coherent, and consistent experience for the website users.

Interface Design

To improve the site’s design, layout, usability and user experience we did the following:

Content Management

In SEO, content is the king. We created relevant and keyword target content and articles to increase brand awareness.

On-Site SEO

Suncoast Furniture now enjoys a scalable technical framework that helps their content get discovered, crawled, indexed, and ranked at a much faster rate. This includes custom post types; dynamic XML sitemaps; crawl rate optimization; clean URL structures; and dynamic schema markup.

Link Building

Link building outreach is a core part of our broader SEO strategy for Suncoast Furniture. Today, a variety of link building efforts have achieved a snowball effect in which  Suncoast Furniture is naturally earning links from the content we’ve created, as well as other earned links.

Social Media Marketing

Increase Brand Awareness Through Social Media

As a rapidly growing business, Suncoast Furniture lacked brand awareness in many of its new markets, which hindered their ability to attract new customers. We create posts that engage users, bringing shares and new connections. We did writing, publishing, and analyzing social media posts and campaigns.

Local Exposure

Get the business listed in major 100 local listing with updated information such as business name, address, phone number, business hours, social media accounts, list of services and products.
Suncoast Furniture Showcase

Results

1 +
Combine Calls and Entries of Potential Customers per month
0 +
Keywords on Page 1

Florida Patio Furniture
Florida Outdoor Furniture
Florida Outdoor Chairs
Florida Outdoor Tables
Florida Aluminum Outdoor Furniture