Case Study | Suncoast Furniture

Overview

Located in Florida, Suncoast Furniture produces outdoor furniture for both home and business customers. It is meticulously handcrafted in Fort Myers, Florida, using only the best materials available, the most up-to-date production procedures, and highly skilled craftsmanship to create it. For large orders, they may create custom furniture for you. They have representatives all around the United States.

They launched their initial website in 2000, but it did not generate a significant amount of potential clients. Suncoast Furniture discovered Digital Marketing Concepts through a Google search in October 2020 and contacted us for assistance with digital marketing tasks. This meant that they would have to target business consumers such as restaurant and hotel managers as well as resort owners.

2019 Website of Suncoast Furniture

The Challenge

Outdated Website

Suncoast Furniture website last 2020 has poor navigation. The products category are hidden and not optimized.

Inadequate Marketing

Suncoast Furniture was prepared to make a significant investment in marketing when the opportunity presented itself. Their website had no Search Engine Optimization (SEO) presence, no Social Media engagements, and no active advertising program that may have assisted them in generating leads for their company. As a result, they were unable to expand their business and compete with the other local players on an equal footing.

Solution

Information Architecture

The project manager for Digital Marketing Concepts researched and organized the Suncoast Furniture product category. To make the site’s navigation quicker and cleaner, we grouped the goods according to their collection, furniture type, and fabric to create a more effective information architecture. We have integrated a dealer locator, which allows you to quickly locate the closest dealer in your area. We worked side by side with the client to organize, structure, and build the site in order to establish standards and specifications for our conceptual model, which we presented to them. This collaboration was required in order to provide website visitors with a unified, coherent, and consistent experience.

Interface Design

We made the following changes to the site’s design, layout, usability, and overall user experience in order to improve it:

Content Management

In SEO, content is the king. We created relevant and keyword target content and articles to increase brand awareness.

On-Site SEO

Suncoast Furniture now enjoys a scalable technical framework that helps their content get discovered, crawled, indexed, and ranked at a much faster rate. This includes custom post types; dynamic XML sitemaps; crawl rate optimization; clean URL structures; and dynamic schema markup.

Link Building

Link building outreach is a core part of our broader SEO strategy for Suncoast Furniture. Today, a variety of link building efforts have achieved a snowball effect in which  Suncoast Furniture is naturally earning links from the content we’ve created, as well as other earned links.

Social Media Marketing

Increase Brand Awareness Through Social Media

As a fast expanding company, Suncoast Furniture lacked brand recognition in many of its new areas, which made it difficult for the company to recruit new customers. We develop content that elicit responses from users, resulting in more shares and new connections. Writing, posting, and analyzing social media articles and campaigns were some of our responsibilities.

Local Exposure

Get the business listed in major 100 local listing with updated information such as business name, address, phone number, business hours, social media accounts, list of services and products.
Suncoast Furniture Showcase

Results

Combine Calls and Entries of Potential Customers per month
1 +
Keywords on Page 1
0 +

Florida Patio Furniture
Florida Outdoor Furniture
Florida Outdoor Chairs
Florida Outdoor Tables
Florida Aluminum Outdoor Furniture


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