Case Study | Suncoast Furniture
Located in Florida, Suncoast Furniture produces outdoor furniture for both home and business customers. It is meticulously handcrafted in Fort Myers, Florida, using only the best materials available, the most up-to-date production procedures, and highly skilled craftsmanship to create it. For large orders, they may create custom furniture for you. They have representatives all around the United States.
They launched their initial website in 2000, but it did not generate a significant amount of potential clients. Suncoast Furniture discovered Digital Marketing Concepts through a Google search in October 2020 and contacted us for assistance with digital marketing tasks. This meant that they would have to target business consumers such as restaurant and hotel managers as well as resort owners.
Suncoast Furniture website last 2020 has poor navigation. The products category are hidden and not optimized.
Suncoast Furniture was prepared to make a significant investment in marketing when the opportunity presented itself. Their website had no Search Engine Optimization (SEO) presence, no Social Media engagements, and no active advertising program that may have assisted them in generating leads for their company. As a result, they were unable to expand their business and compete with the other local players on an equal footing.
The project manager for Digital Marketing Concepts researched and organized the Suncoast Furniture product category. To make the site’s navigation quicker and cleaner, we grouped the goods according to their collection, furniture type, and fabric to create a more effective information architecture. We have integrated a dealer locator, which allows you to quickly locate the closest dealer in your area. We worked side by side with the client to organize, structure, and build the site in order to establish standards and specifications for our conceptual model, which we presented to them. This collaboration was required in order to provide website visitors with a unified, coherent, and consistent experience.
In SEO, content is the king. We created relevant and keyword target content and articles to increase brand awareness.
Link building outreach is a core part of our broader SEO strategy for Suncoast Furniture. Today, a variety of link building efforts have achieved a snowball effect in which Suncoast Furniture is naturally earning links from the content we’ve created, as well as other earned links.
Social Media Marketing
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