It’s not too hard to see why video internet marketing is so popular these days, for one thing, it’s an easy-to-digest format that gives our eyes a rest from the overabundance of textual information online. And those of you who are headed towards digital marketing strategies for your business should have a complete understanding of the power of video internet marketing in Florida as a marketing tool. This is not only because you might be interested in making amazing videos, but because you’ll probably have to learn to incorporate video internet marketing in Fort Myers and video internet marketing in Naples into their content in order to remain competitive.
- Video Internet Marketing at Digital Marketing Concepts
Digital Marketing Concepts offers video internet marketing services that create and share video and now let’s highlight how video internet marketing helps your website traffic.
- What is video internet marketing?
Video internet marketing is a versatile and engaging content format that not only gives us a real-life picture of what is going on; it’s also easy to share across multiple platforms. Consumers like it because it’s easy to digest, entertaining and engaging. Video is also very accessible to anyone with internet access, both to watch and to produce.
How does video internet marketing help improve your website traffic?
1. Subscriber engagement increase
Most internet users watch videos to the end. This is the best indicator among all types of content. And the likes and shares increase the organic coverage of publications and brand recognition in social networks.
2. More traffic to the site
The ideal video attracts attention, interests and most importantly – causes a desire to learn more about your business.
3. Growing confidence in your business
Video content makes the brand closer to potential customers. Short and memorable videos convey your values to the audience, solve problems, train, motivate and even amuse your subscribers.
4. Increase in conversions and sales
70% of marketers and entrepreneurs believe that video brings more conversions than any other content. Video marketing increases company profits by 49% a year compared to those companies that do not use it.
Video is one of the most popular content forms in the world and the truth is that it’s not likely to be going anywhere soon. And it makes sense: in an impersonal digital world, we’re craving connection and personality. We want to see and hear people in a real-life context — it’s meaningful.
Video is not only fun, but it’s also really one of the best ways to get up close to your audience and give them a real glimpse of what you and your business or your clients are doing. The key here is to think beyond profit and product — show them something about your philosophy, or share some information on an interesting event, or offer some valuable information. The more they know about your positive practices, the more likely they are to stick around. Competent entrepreneurs are already using video content for getting more traffic to their pages. Try it too!