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SEO stands for Search Engine Optimization and it is a method that increases the quality and quantity of the traffic towards a particular website. As a result, it increases the visibility of the website to the web search engine. That being said, SEO is a complex undertaking that optimizes a website that increases the website’s position on search engine result pages (SERPS) on different sites like Google, Bing, Yahoo and others with similar nature. In short, the ultimate goal of SEO is to increase organic traffic from search engines. In short, it draws traffic towards the website that will ensure the productivity of a particular business venture.


  1. It creates brand credibility and awareness online;
  2. It leads to the best user experience and serves as a primary source of leads;
  3. It results in a high conversion rate that results in better cost management.

With the above-mentioned benefits, SEO is one of the vital undertakings to be carried out to boosts the popularity of a particular company or even a brand. To efficiently manage the traffic of a website, the SEO industry came up with the different types to break down the process into simpler processes and these include the following:

  1. Technical SEO – it increases a website’s visibility using a technical parameter to ensure that search engine crawlers can index the webpage.
  2. On-page SEO – generally SEO ranks the website as a whole while on-page SEO focuses on the page basis.
  3. Content SEO – this refers basically to the quality of the page content and how to make it popular and this is a subset of on-page SEO;
  4. Off-page SEO – this type concentrates on the technique on how to rank a website and not on its content;
  5. Local SEO – it promotes local businesses only where clients are expected to visit;
  6. Mobile SEO – it ranks a website using only mobile phone devices;
  7. eCommerce SEO – it optimizes different web pages to promote.

SEO is a complicated undertaking if you are not trained. If you are in need to boost your visibility online, you just need to follow guidelines to affect the optimization. Also, you need to avail of the services of a professional and efficient company like the Digital Marketing Concepts. 

Our expertise is not obtained overnight. We work hard to acquire it and our dedication complemented by our over 50 years of experience will speak for our professionalism and proficiency. SEO is one of our fields of expertise on top of website creation, development and design. 

It is our goal to transform businesses into multifunctional ventures with the utmost potential for financial success. 

For your needs about SEO, SEO services, Search Engine Optimization, SEO Florida, Search Engine Optimization Florida, and Search Engine Optimization FL, you may visit our official webpage to learn more at and 

For your queries and other concerns, you may call us through telephone number 239-244-2009 for Fort Myers and Cape Coral, Florida. 

You may also contact us via our webpage at and You may avail of our free consultation, please visit our nearest service areas at Fort Myers and Cape Coral, Florida.