Increasing website credibility is one way to convert visitors into potential customers. Businesses with a credible web presence gain a strategic advantage. Website credibility affects whether a visitor takes the next step, makes contact and completes a purchase or whether they simply leave your website and go on to the next.
Website Credibility Checklist
Below are some ways to establish credibility, build assurance and show trustworthiness on your website.
1. Consistency (Over Time)
Be consistent with website content such as physical addresses, phone numbers, services and products.
2. No Unnecessary Requirements
Too many popups, including forced sign ups and click ads, decrease trust.
3. Useful FAQs
Customers have questions and objections. An FAQ is a helpful, upfront and honest way to give customers straight answers to some of their questions.
4. Minimized Jargon
Jargon isn’t a good idea; use simple and direct words in website content.
5. An Up-to-Date Blog
Publishing monthly blog articles show visitors a website is active and maintained.
6. Useful Expertise
Website visitors look for expert solutions to specific problems and credible content.
9. Customer Reviews
90% of consumers read online reviews before visiting a business and 88% of consumers trust online reviews as much as personal recommendations. Encourage your customers to leave a review on your facebook page, google mybusiness listing, yelp, BBB and other review sites.
11. Customer Validation
Display client lists, numbers and industries. When customers discover their competitors or other trusted brands use you, they are more likely to trust your brand.
12. Press Mentions
Media exposure is a powerful credibility booster.
Awards raise your company’s profile and deliver a prestige boost. The more impressive the award, the bigger the boost.
14. Developed Branding
A solid brand gives you a specific place in a customer’s mind via psychological anchoring, which establishes credibility. Branding is what lasts in the long run.
15. Highlighted Professional Affiliations and Memberships.
Do you belong to any professional organizations that are recognizable in your industry? If so, highlight your professional affiliations and memberships by displaying their logos on your website and linking to their website. By aligning your company with other well respected brands, you are able to boost your own reputation, credibility and trust.
16. Professional Web Design
Customers form a first impression of your website in 50 milliseconds. There’s no time to think with this first impression. It’s visual, focused on aesthetics, and almost entirely emotional.
18. Good Grammar
Spelling and grammar matter most because they are elements of the first impression customers form about your brand. A typo here or there won’t ruin your credibility, but a consistent pattern of bad grammar hurts your credibility. Sites like Grammarly can help keep grammar in check.
19. On-Site Search Box
Most e-commerce visitors start the buyer’s journey in the search box. In fact, a visitor that uses site search is 1.8X more likely to convert.
Website visitors often have a hard time with search. The keywords they use don’t always lead them to what they’re looking for. So, it’s often a good idea to redirect searches to navigation whenever possible.
21. No Broken Links
Technical glitches including broken links, missing pages and development bugs decrease visitor confidence in business and willingness to convert.
22. Website Loading Time
A slow loading time increases bounce rate as visitors tend to close the website. Optimize websites and images for faster loading. Use Google PageInsight to measure website score in desktop and mobile.
23. Contact Information
Posting business phone numbers, addresses, emails, live chat links, social media profiles, and hours of operation convey you’re a real business and not a fly-by-night operator. Visitors feel confident knowing they can contact you if they run into trouble.
24. Staff Photos and Bios
Contact Fort Myers's Most Trusted Digital Marketing Agency
Digital Marketing Concepts has been helping businesses build online reputations and increase website credibility for over 6 years. Our leading web designers, graphic designers, SEO specialists and social media marketing specialists work together to deliver premier results.
To schedule a FREE initial consultation, call Digital Marketing Concepts at 239-244-2009 today.