Optimizing your Google Business Profile listing is crucial for local search visibility, especially for businesses with physical locations or service areas. An optimized Google Business Profile profile can drive traffic to your website, increase phone calls, and boost foot traffic to your establishment. Here’s how to do it:
1. Claim and Verify Your Listing:
- If you haven’t already, claim your business on Google Business Profile.
- Google will send you a postcard or use an alternate verification method to ensure you're the rightful owner.
2. Complete Every Section:
Provide detailed and accurate information:
- Business name
- Address (use the exact same format everywhere online)
- Phone number
- Business category
- Business hours (including special holiday hours)
- Website URL
3. Add High-Quality Photos:
- Profile image, cover photo, and other relevant photos of your establishment, products, or services.
- Regularly update with new images to show activity.
4. Google Reviews
- Encourage satisfied customers to leave positive reviews.
- espond to all reviews, positive or negative, to show you value feedback.
5. Use Google Posts:
- Share updates, promotions, events, or news directly to your GMB listing.
6. Add a Business Description
- Detail what your business does, the services you offer, and what sets you apart.
- Keep it under 750 characters and make sure it's unique.
7. Services/Products
- List and describe the services or products you offer directly on GMB.
8. Messaging
- Turn on the messaging feature so potential customers can message you directly from the listing
9. Use Insights
- Google provides insights on how people found you, where they’re coming from, and other actions they take. Regularly review this data to adjust and refine your strategy.
10. Regularly Update Information
- Keep your listing current. If you move locations, change phone numbers, or adjust hours, update this information immediately.
11. Add Special Attributes
- Depending on your business type, Google may offer special attributes such as "wheelchair accessible," "free WiFi," or "veteran-led."
12. Questions & Answers
- Monitor and answer questions that potential customers pose on your listing.
13. Stay Engaged
- Actively manage your Google Business Profile account. Log in regularly, check for any updates or changes from Google, and ensure all info remains accurate.
By continuously optimizing and updating your Google My Business listing, you enhance your visibility on local searches, which can significantly impact foot traffic and sales for businesses catering to local customers.
Contact Fort Myers's Most Trusted Digital Marketing Agency
Digital Marketing Concepts has been helping businesses build online reputations and increase website credibility for over 9 years. Our leading web designers, graphic designers, SEO specialists and social media marketing specialists work together to deliver premier results.
To schedule a FREE initial consultation, call Digital Marketing Concepts at 239-244-2009 today.
