Case Study | ServiceMaster Upstate


ServiceMaster of the Upstate is one of the franchise of ServiceMaster Restore in South Carolina. They offer restoration services, such as water damagefire damagemold remediation, and flood damage. Cleaning Services include carpet cleaninghardwood floor cleaninghoarder cleanupsewer backup cleanuptile and grout cleanup, and upholstery cleaning. They have 24/7 emergency vehicles are ready to respond to any property damage emergency in GreenvilleSaludaSpartanburgNewberry, and Laurens, South Carolina and surrounding areas.

Digital Marketing Concepts has been working with ServiceMaster Update since May 2019. Property damage restoration is a competitive niche and it is challenging to deploy a targeted campaign. Nevertheless, with our experience, skills, knowledge, tools and resources we have keep ServiceMaster Upstate’s phone ringing with potential customers.

Old Website Design Case Studies

The Challenge

Outdated Website

Website design is outdated, lack of content, and non responsive in mobile.

Inadequate Marketing

Marketing, which is the heart of ServiceMaster Upstate’s current business success, was a neglected opportunity for them. We needed to build every aspect of their online marketing from the ground up. ServiceMaster Upstate, then, had no Search Engine (SEO) presence, Social Media Engagements, or any active advertising program that could help them generate leads for the business. As a result, they were unable to grow their business and compete with the other local players.


Design Enhancement

To improve the site’s design, layout, usability and user experience we did the following:

Content Management

Local Exposure

The business goal is to get the ServiceMaster Upstate found on keyword target SERPs. We enhance On Page SEO and sitemaps. Build up social media presence through creating and maintaining social media accounts. Get the business listed in major 100 local listing. Create backlinks to increase domain authority.  



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Combine Calls and Entries of Potential Customers per month
Keywords on Page 1

water damage restoration spartanburg
mold remediation spartanburg
water removal saluda
laurens flood damage
hoarder cleanup greenville