Marketing has evolved over the years. The old ways of marketing have gone and you can not rely on a single channel to succeed. If Facebook succeeded in their email campaign back in the day, this just won’t work nowadays.
Just like how SEO was more effective before, or paid ads were more affordable and produced a higher ROI, or referral marketing was much more effective. There are a lot of single-channel case studies that worked in the past.
We’d like to reiterate though, it doesn’t mean any of these channels don’t work, it just means that they don’t work as well as they used to work.
So, you might ask, “what works now?”
Why should we use messenger or live chat on our site?
There’s no “one size fits all” answer to marketing. Nowadays, you just really have to combine different marketing channels. But you might be confused about where to start. The answer to that is to start with live chat.
What are the benefits?
Studies have shown that live chat helps to increase sales – and companies are reaping the benefits. It’s been shown that live chat can drive 3x – 5x more conversions and deliver up to 6000% ROI. The same report states that customers that use live chat are three times more likely to make purchases versus those who don’t.
This goes to show that live chat is effective in generating leads and making sales. Because live chat provides visitors with instant access to your support staff and sales team (and vice versa,) your team has many more opportunities to turn these visitors into paying clients or customers.
A survey has been conducted showing that live chat has the highest customer satisfaction rating among all marketing channels.
Live chat allows you to give quick answers to questions about your products, solve problems faster, and assure your customers that you’re always ready to help them anytime This is a simple, yet very effective recipe for improving both customer service and loyalty.
With traditional support systems, such as email or phone calls, it is sometimes difficult to know the pain points of your customers in real-time or ever because they may only be heard or received by one team or individual.
With live chat though, administrators and supervisors have access to all chat histories, which can be sorted, searched, and filtered to quickly learn customer pain points. This can help improve your services and address the needs of your customers promptly.
With live chat, agents are able to send links to help or training documents quickly via the chat window. Therefore, instead of walking users through troubleshooting and resolution procedures step by step, agents can instead link the visitor to the appropriate document or content directly. This can give the customer a quick turnaround time for his/her concerns.
Live chat provides your website visitors with instant access to salespeople and support staff. When your visitors can easily contact you with any questions or problems that they may have, they will be more confident in your company as a vendor and a source of valuable knowledge and support.
Through live chat, you will have more opportunities to engage your website visitors proactively and make more sales, capturing customers before the competition does. You can meet the demands of the market and increase your chances of closing that sale better than your competition.
One of the advantages of live chat is that its maintenance and scaling is much cheaper than any other communication channel such as phone or email. The cost per contact for live chat support is way cheaper than call centers. This is an efficient customer service tool that you must try.
Would you like to add this live chat functionality to your website? It’s possible! Through custom web apps, we can install this live chat functionality on your website in no time.