1. Emblems
Think Harley Davidson. Emblems are just about the oldest form of logo. Also known as seals or crests, people have been using them since at least the middle ages, if not before.
2. Logotypes
Think Google. Also known as a “wordmark,” logotypes are logos which are built entirely of the word or words that make up the company’s name. The main focus here is typography, obviously.
3. Monogram
Monogram logos or lettermarks are logos that consist of letters, usually brand initials.
4. Brand Marks
Think Starbucks. The imagery you choose for your company logo has to be incredibly iconic for the average customer to recognize and identify it.
5. Abstract
Think Harley Davidson. Emblems are just about the oldest form of logo. Also known as seals or crests, people have been using them since at least the middle ages, if not before.
6. Mascots
Mascot logos are logos that involve an illustrated character. Often colorful, sometimes cartoonish, and most always fun, the mascot logo is a great way to create your very own brand spokesperson—er, spokes-character(?).
7. Combination
A combination mark is a logo comprised of a combined wordmark or lettermark and a pictorial mark, abstract mark, or mascot. The picture and text can be laid out side-by-side, stacked on top of each other, or integrated together to create an image. Some well known combination mark logos include Doritos, Burger King and Lacoste.
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