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What Is an SEO Audit?

An SEO audit is the process of identifying problems or errors that can prevent your site from ranking on Google and other search engines. Multiple parts make up an SEO audit, including: 

Why Are SEO Audits Important?

SEO audits are crucial to help your site and business avoid: 

In short, auditing your site can reveal problems that may be costing you traffic and sales.

Performing an SEO Audit: The Tools You Need

The good news is that you don’t need many SEO tools to perform an SEO audit successfully. 

Tools You need For and SEO Audit

Digital Marketing Concepts invested in a premium SEO Audit Tool like SEMRUSH and SEO PowerSuite for complete SEO Audit Report.

How Digital Marketing Concepts perform website audit:

  1. Benchmark your rankings and check your competitors
  2. Check for duplicate content of your site in Google’s Index
  3. Check your site’s indexed URLs
  4. Analyze your website speed and loading time
  5. Check if your website has SSL Certificate or uses HTTPS
  6. Check website mobile-friendliness issues
  7. Analyze and resolve website indexation issues
  8. Analyze user’s website experience
  9. Audit ON PAGE SEO
  10. Fix Broken Links
  11. Clean Website Sitemap
  12. Check redirects
  13. Resolve duplicate content issues
  14. Fix orphan pages
  15. Compare your content to top-ranking pages and analyze searcher intent
  16. Run Backlink Audit
  17. Remove Toxic Backlinks

Let's start the audit with the things you really must verify.

Those possible concerns that may prohibit your site from being crawled and indexed effectively, as well as major flaws that may be producing regions of worry.

1. Benchmark your rankings and check your competitors

We need to understand the competition, whether we are working on a new site for the first time or are auditing as part of our ongoing strategy, the more we know about what other competitors in the same space are doing, the better our chance of success. We need to benchmark your site’s rankings, and keywords and profile your performance against your competitors.

Benchmark your rankings and check your competitors

2. Check for duplicate content of your site in Google’s Index

This is perhaps the simplest basic check you can perform on your site, but it is critical to guarantee that Google only indexes one version of your site. Your website might be hosted on:

There is a minimal difference here for a user (except that they may see a warning for a non-secure site in their browser). These are distinct versions of the webpage for a search engine. You should only index one version of your site, and you should check for duplication. Fortunately, you can simply check this.

Check for duplicate content of your site in Google’s Index

3. Check your site’s indexed URLs

The process of crawling and indexing a website’s content by a search engine software or robot is known as indexing. So, when we claim that your site has been indexed, what we really mean is that the search engine robots have been to it, copied its information, and put it in the search engine servers.

Note that the word “indexing” I’m using here only relates to Google’s Googlebot

And this considering that it has a 90,6% global market share and is the most popular search engine among Internet users. However, bear in mind that the fundamental workings of other search engines, like Yahoo, Bing, and several more, are very comparable.

Check your site’s indexed URLs

You have only a few seconds (2-3, to be precise) to make an impression on website visitors. Pages that take longer than this to load are more likely to send visitors fleeing, which will have a negative impact on the bounce rate of your site.

Page load speed is also a ranking factor for Google, which means it is one of the aspects of your website that the search engine considers when deciding how to rank you in its results.

Keep your site’s performance up to par by reviewing your pages’ load speed on a regular basis and taking actions to improve it (such as removing bulky code or compressing pictures). This will ensure that your visitors and search engines alike are satisfied with your site’s performance.

Page load speed

5. Check if your website has SSL Certificate or uses HTTPS

SSL Certificates are short data files that link an organization’s information and a cryptographic key digitally. It enables the https protocol and the padlock when installed on a web server, enabling secure communications from a web server to a browser. Typically, SSL is used to protect logins, data transfers, and credit card transactions. More recently, it has started to become standard practice to safeguard social networking site viewing.

SSL Certificates bind together:

  • A domain name, server name or hostname.
  • An organizational identity (i.e. company name) and location.

SSL Certificates

6. Check website mobile-friendliness issues

A vital component of your online presence is having a mobile-friendly website. Nowadays, smartphone traffic outpaces desktop traffic in many areas or regions. If you haven’t already, you should make your website mobile-friendly. A quick and simple way to determine whether a page on your website is mobile-friendly is to use Search Console’s Mobile-Friendly test.

website mobile-friendliness

7. Analyze and resolve website indexation issues

Crawling and indexing issues can hinder your efforts to rank highly for a wide range of competitive and non-competitive keywords. Resolving indexing difficulties is a critical step in increasing your keyword ranking presence. And, the more real estate you possess as a result of resolving those challenges, the further you get in achieving your long-tail objectives.

Analyze and resolve website indexation issues

8. Analyze User’s Website Experience

User experience (UX) analysis enables you to understand how consumers interact with your website and product, allowing you to prioritize decisions about how to enhance it for them and make the user experience as frictionless and intuitive as possible.

9. Audit ON PAGE SEO

ON PAGE SEO audits are critical to preventing your site and business from losing organic traffic due to site health concerns. Loss of sales possibilities or competitive advantage over rival brands. Incorrectly indexing your site (which means search engines won’t be able to discover it)


10. Fix Broken Links

Finding and resolving broken links is a must-do for any website that wants to boost SEO, keep visitors happy, and prevent potential Google crawling and indexing difficulties. Unlike many other possible website concerns, identifying broken links is generally simple.

Fix Broken Links

11. Clean Website Sitemap

By making the website’s structure concise, a clean sitemap benefits visitors to your website. Any page where they can enter your website should make it clear what content is relevant to that page. You can also benefit from clean sitemaps by using them to view your website’s overall layout.

Website Sitemap

12. Check redirects

Redirects send users from one URL to another. The user clicked on, typed in, or otherwise asked for the first URL. The second is the new URL for where you want to go. For search engines, redirections work pretty much the same way. They send search engines from a certain URL to a different one.

Check redirects

Redirects are often set up by website owners for pages that don’t work, have duplicate content, or have been moved to new URLs. This lets people and search engines find the most relevant or up-to-date page. That makes things better for the user. And it can stop problems with SEO. Which can help your site get a better ranking.

13. Resolve duplicate content issues

Content that is on the Internet in more than one place is called “duplicate content.” That “one place” is defined as a location with a unique website address (URL). If the same content appears at more than one web address, you have duplicate content.

Resolve duplicate content issues

Even though duplicate content isn’t technically a penalty, it can still sometimes hurt a site’s search engine rankings. When there are multiple pieces of “appreciably similar” content in different places on the Internet, it can be hard for search engines to figure out which version is best for a given search query.

14. Fix orphan pages

There are two main SEO problems caused by orphan pages: Low Traffic and Rankings: Even if orphan pages have great content, they usually don’t rank well in SERPs and don’t get much traffic from organic searches. Crawl Waste: Low-value orphan pages (like duplicate pages) can take the crawl budget away from your most important pages.

Fix orphan pages

15. Compare your content to top ranking pages and analyze searcher intent

Understanding the keyword intent, or the reason for a search, enables SEO strategists and marketers to design a keyword-based SEO content strategy that will attract relevant consumers to their website. Search intent optimization is crucial for enhancing SERP rankings.

16. Run Backlink Audit

You must do a backlink audit. The explanation is simple: It enables you to verify the site’s health before to beginning work on it. This requires ensuring there are no spammy or toxic backlinks that might harm future SEO efforts or, worse, result in a Google penalty.

Run Backlink Audit

17. Remove Toxic Backlinks

The sites with toxic backlinks are spammy even if you are absolutely innocent of any wrongdoing, search engines may punish you if you have too many backlinks from spam sites. This is not because you don’t want them to be linked with your website.

What Are the Next Steps After an SEO Audit?

After we have completed your SEO audit and identified several areas for enhancement. The next step is? It’s time to get to work. After doing your audit, be sure you check off the following things on your checklist:

Final Thoughts

Conducting an SEO audit is a big help in developing a solid strategy at the launch of a new project or website, and it is an important element of long-term success.

By resolving issues as promptly as possible, you may prevent your site from reaching its full potential. Other areas can be audited, but these first processes can provide valuable information into the general health of your site.

Message Digital Marketing Concepts for a free website audit and analysis.