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There are tons of reasons for your website design to have a  user-friendly design, and it’s important that you know what they are. These days millions of people all over the world use mobiles and computers to search for things and access websites. If you want to maximize your website’s full potential, it is crucial that your website is easily accessible to any users. Whether its a fully responsive website design, social media marketing, google pay per click, Facebook ads, web hosting, Digital Marketing Concepts strive to help our clients achieve their goals, in an honest, educational and transparent manner.

Here are the reasons why a user-friendly website is important for your business.

Rank higher in the search engines

If you want your website to rank higher in Google and other search engines, you will need to make sure that it has a user-friendly design. The more user-friendly your website is, the better you can expect it to do in the rankings. Google’s algorithms are such that mobile-responsive sites get preferential treatment, so you will need to keep that in mind. The higher your website ranks in the search engines, the easier it will be for all the right people to find it.

Faster load time

A user-friendly design also means a faster load time, which in turn will result in more people returning to your site. This will greatly improve the overall user experience of those who come to your website, so you can start converting visitors into customers. If you want your website to be truly successful, you must make sure the site itself as well as the pages within load as quickly as possible.

An edge on the competition

There are still a lot of websites that are not optimized for different devices, so you will have a considerable edge on the competition. Your website will stand out in one of the best possible ways, which will very likely lead to more visitors regularly. These days it is more important than ever to separate yourself from other similar businesses, and this is a great way to do just that.

Improved backlinking

Among the many benefits that are associated with responsive website design is better backlinking, which in turn will result in more people visiting your site each day. Every single backlink you have will go to a single domain as opposed to two different ones for those who are using computers and mobile devices. This is one of the best ways to boost traffic to your site.

It is essential that your website has a user-friendly design, simply because you don’t want to alienate the millions of people who browse the web on their smartphones, tablets, computers and other devices. Making your site more responsive for mobile users will help you grow it in a very big way.

Our team of dedicated website maintenance professionals at Digital Marketing Concepts understands that no two projects are the same. This is why we carve a unique digital path for each of our clients, inspired by data and driven by results. At Digital Marketing Concepts, we offer full internet marketing services for companies looking for professional website design, development, and a complete Search Engine Marketing Strategy. Call us at 239-244-2009 today for a non-obligatory consultation.