Getting found online helps to get more potential customers to your business. To ensure the stability of business ranking in search engines it is important to create and maintain business listings across the web.
Local business listing is an online profile that contains business name, address, phone number, services, products, website url and other details. Keeping your business listings consistent and correct across the internet is the basis of local SEO. Putting your info on your website is not enough, because Google uses multiple directories to cross-check and validate the name, address, phone number (NAP), and other business data. That is why you need to manage your business data on various maps, apps, search engines, social networks, and vertical directories like Google My Business, Yelp, Bing Places, Internet Yellow Pages, and Yahoo! Local.Yelp, TripAdvisor, Foursquare, and the like.
Importance of Local Business Listing in SEO
Local business listing have many of advantages to a local business. Below are some of the benefits listed of Local Listing in boosting your local seo efforts:
1. Free Advertising
Local business listing have many of advantages to a local business.
2. Help to Increase Brand Awareness
When people search for keyword related to your business and found your listed in local directory, they will check your business details such as phone number, physical address, website url, owners name, reviews, services and products. This will build up a brand image of business.
3. Boost Your SEO Efforts
Registering business on local directories allows you to submit website url which eventually build up inbound backlinks. More inbound backlinks helps SEO efforts and boost search engines visibility.
4. Good Reviews Means More Customers
Most of the listing website have review system, so more good reviews means more customers.
5. Generate Leads
6. 50% of Phone Search Queries have Local Intent
7. 20% of Desktop Queries have Local Intent
8. 15% of Local Business are not Listed Online
9. Capture more Search Engine Results Pages (SERP)
10. Connect to a Local Level
Enabling business to be a local search results enables to enhance brand near your business’ locations.
11. Social Signals
Some of the local directories allows to link social media accounts such as twitter, instagram, facebook and linkedin.
12. Build Consistent Contact Information
Updating business contact information in local listing websites increases visibility in search engines.
13. Get More Traffic
14. Get More Calls
15. Get More Physical Store Visit
Displaying physical address in local listing gives potential customers direction to your business store.
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