Reasons Why Your Site is Not Ranking
Obtaining website ranking on Google is difficult. Improving your position on the SERPs can be more challenging, especially in a competitive space or a niche business.
If you have noticed stagnant site rankings, Digital Marketing Concepts is here to help.
1. Poor Content Quality
High-quality content is important to website rankings. Good content answers users’ questions, solves problems, and is valuable. Content written just for the sake of it will not rank in search engines.
Define and analyze your target audience. Research and list the target keywords and related keywords to your target niche. Look for what is already in the search engines (SERP) and create more useful content. Research related topics and organize content structure to simplify ease of reading.
2. Low Grade Backlinks
Back in 2016, Google confirmed that backlinks are among the three main factors for website rankings. Backlinks are the backbone of successful content. When writing high-quality content, backlinks are desired as votes of confidence from other sources online.
3. Underdeveloped ON-PAGE SEO
On-page SEO (also known as “on-site SEO”) is the practice of optimizing web page content for search engines and users. Common on-page SEO practices include optimizing title tags, internal links, URLs, code quality and the textual and visual content of a website
4. XML Sitemaps
A crucial element of technical SEO is proper XML sitemap operation. Google’s Gary Illyes has said, as recently as 2019, that XML sitemaps are the second most important source of URLs to be crawled by Googlebot.
An XML sitemap tells a search engine about URLs on a website that can be crawled. So, ensure XML sitemaps are done correctly to avoid a negative impact on website rankings on Google.
5. Slow Page Speed and Loading Time
It is vital to maintain website optimization. PageSpeed Insights (PSI) reports on the performance of a page on both mobile and desktop devices and provides suggestions regarding how that page may be improved.
PSI provides both lab and field data about a page. Lab data is useful for debugging performance issues, as it is collected in a controlled environment. However, it may not capture real-world bottlenecks. Field data is useful for capturing true, real-world user experience – but has a more limited set of metrics. A higher score in PSI means better user experience which means higher rankings in Google.
Florida's Most Trusted Google Partner & Digital Marketing Agency
Digital Marketing Concepts has launched over 300 websites with thousands of keywords in Google Page 1 for over 175 satisfied clients. We have leading web designers, SEO specialists, social media marketers and account specialists. We are also a certified Google Partner after completing several thorough examinations.
Call Digital Marketing Concepts at 239-244-2009 to schedule an initial consultation for FREE.